Want to keep your existing customers engaged while gaining traction with potential leads? Email marketing is your best bet.
You might be thinking, “Do customers even read promotional emails now?” The answer is yes!
Email marketing is still one of the most effective marketing tools for business. In 2020, the average expected ROI for email marketing was $42 for every $1 spent.
But, it can be hard to achieve that ROI when your target customer receives many similar emails on a daily basis.
If you’re having a tough time standing out from the crowd in the email marketing sphere or don’t know where to begin from, you’ve come to the right place.
Designing An Effective Email Marketing Campaign
Want to design an email marketing campaign that drives a high ROI? Here are six tips you should follow:
Build your subscriber list
The first thing you need for an effective email marketing campaign is a subscriber list. After all, what good is any content if you don’t have an audience to show it to?
Building a subscriber list is relatively easy if you have a website. You can enable the signup feature so whenever someone visits your website, they get an option to subscribe to your company emails. Even if they don’t subscribe, they’ll have to input their email ID when placing an order.
An important thing to note here is that you should never stop adding to your list, even if you have a good number of subscribers. It doesn’t require a lot of effort and gives you access to a larger audience.
Use an enticing subject line
What’s the first thing that your target audience sees when they receive your email? The subject line.
Every marketer would agree that the subject line is a critical component that can make or break the campaign. An enticing subject line sparks the reader’s interest and encourages them to open the email, whereas a boring subject sends your email right into spam or trash. You certainly don’t want that after investing so much time and effort in curating the perfect email.
From communicating urgency to reader personalization, there are many ways to create the perfect subject line. Whatever method you opt for, just make sure that the subject is short, compelling, and relevant to the content inside.
Keep your emails concise
Nobody has the time to read huge blocks of text in an email with unnecessary info in today’s world. In fact, who would want to do that even in their spare time?
If you’ve been writing your emails like that, the chances are that your readers will never read what’s inside. So, keep your emails short and sweet. This will allow you to communicate your message more effectively and increase the likelihood of customers reading your emails.
Make sure that you use short sentences. The email body should be informative and contain all the pertinent information without making it sound like a drag. Also, structure your content correctly for better readability.
Make it personal
Catchy subject lines are great, but they’re even better when they include a personal element such as the recipient’s name.
General emails are great for updates. But, if you’re trying to attract new customers and spark a conversation with the older ones, try to add personal elements wherever possible. This can be anything, from the recipient’s name to their last purchase and so on.
You can also try to segment your email if your target audience includes people and businesses from multiple industries. Consider sending out different versions, each containing information specific to that industry.
Use a neat, mobile-friendly template
When was the last time you checked your email inbox on your laptop or PC? Yeah, probably months ago.
Gone are the days when people would sit down on a computer and dedicate time to check their email inbox. Now, 79% of people use their phones to go through emails whenever and wherever they get the time.
Viewing an unresponsive email template with broken layouts and ineligible fonts can lead to a poor user experience. This can negatively affect your marketing campaign. Hence, make sure your email template is fluid and consistent across multiple screen sizes and email servers.
Test, before you hit send
Last (but not least), don’t forget to test your email before broadcasting it to your subscriber list. After all, emails cannot be “unsent” or deleted like WhatsApp messages.
When in business, make it a rule to never send anything without ensuring that it’s working properly – including your emails. Double-check that your messages look the way you want them to by viewing them as a draft on Outlook, Gmail, or any other email server and then sending them to employee accounts first.
If this is your first email marketing campaign, it might be a good idea to go for more robust testing with Litmus. The tool tests and provides screenshots of how your email looks in multiple email servers.
The Bottom Line
Email marketing, if done right, can be very fruitful for your business. However, it’s an art that can be difficult to master.
So, let Digitorm take care of your next (or first) email marketing campaign. We offer all-encompassing email marketing services with proven results – from curating a catchy subject line and copy to designing the perfect template.
Schedule your first meeting with our email marketing experts today!