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Digital Marketing 101: What Is It and How Do I Get Started

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Digital marketing, online marketing, internet advertisements… You’ve probably heard at least one of these terms somewhere, and they all refer to the same thing: advertising your business online. 

Seeing how accessible the internet is today, businesses need to create a strong online presence – irrespective of which industry it belongs to. It helps you connect with your target audience in a more effective way.

So, how do you do that? It’s simple: through digital marketing.

What is Digital Marketing?

If you search digital marketing on Google, you’ll come across several different definitions. But essentially, digital (or online) marketing refers to any form of marketing or advertising delivered through traditional and new digital channels. This includes websites, social media, search engines, email, and influencers. 

Online marketing is just like any other type of marketing; it involves connecting and influencing your potential customers. The only difference is that it is done over the internet instead of traditional marketing channels. 

Why is it Important?

At this point, you might be wondering why is online marketing important? Sure, it helps your business grow. But how exactly? Let’s dive in deep to find out!

You can reach your target audience more easily

An important reason why online marketing is important is that it lets you target your audience more easily and effectively than traditional methods of marketing. Thanks to advancements in technology, you can now input certain information about your target audience and use this information to connect with your potential customers more precisely. 

To understand this better, consider running ads on social media platforms like Facebook and Instagram. From age and gender demographics to location and income brackets, you get the option to input all these details so your ad is visible to relevant people only.

It supports two-way communication

Besides offering precision in targetting your audience, online marketing also supports two-way communication. This mainly includes social media marketing, email marketing, and influencer marketing, but it applies to other forms of digital marketing as well. 

Since people are usually quick to respond to anything on the internet, you can easily gather feedback on your digital marketing campaigns from your potential customers. You can use this feedback to improve the product or service you’re offering or other aspects of your business such as customer service and marketing. 

It gives you an edge when competing with large organizations

One of the hardest parts of running a business is facing the competition, and it’s even more difficult when you’re directly competing with some of the biggest names in the industry. These corporations have earned a reputation for themselves, which tends to draw people towards them. Fortunately, though, online marketing gives you a chance to fight against these industry giants. 

Digital marketing is one of the most versatile and cost-effective marketing tools that small businesses can use. You can use the same methods to reach your target audience. Search engine optimization (SEO) and pay-per-click (PPC) ads are two of the most common digital marketing methods used by businesses of all sizes.

Your competitors are already doing it

We’re living in the age of the internet. Whether you’re a small business owner or are running a large corporation, you should know that your competitors are way ahead of you in online marketing. They’ve already created their social media pages, adapted their website for SEO, and run PPC ads to reach new leads.

This reason alone makes digital marketing important for your business. If you want your business to stay relevant and beat its competitors, then you should think about online marketing to promote your business and connect with your potential as well as existing customers. It’s time to think out of the box! 

Types of Digital Marketing

Digital marketing is a broad term that encompasses different tools and methods. Some of the most popular types of online marketing are:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Sponsored Content

There are other online marketing tools as well, such as:

  • Marketing Automation
  • Inbound Marketing
  • Native Advertising 

Does Digital Marketing Work?

Of course, it does! The best part about digital marketing is that you can use it to help all kinds of businesses grow. From pop shops to internationally recognized brands, almost every entity in today’s world can benefit from this versatile and cost-effective marketing tool. 

However, with that being said, online marketing is certainly not an easy feat. With Google’s ever-changing algorithm and rapidly evolving social media platforms, you need a full-fledged digital marketing agency (or at least an expert, for starters) if you want to reap the full benefits that digital marketing has to offer.

Moreover, online marketing doesn’t guarantee a certain result. Although it is suitable for both B2B and B2C companies, the results achieved might differ depending on your business model, the method used and money spent, and some other factors.

How to Get Started

The good news is, getting started with online marketing is fairly easy; especially when you have a renowned digital marketing agency like Digitorm to help you out.

At Digitorm, we’ve helped over a hundred brands in planning and executing different digital marketing strategies that resulted in increased revenues by multiple folds. 

From coming up with an effective online marketing strategy for your business to analyzing the results, our team will take care of everything so you can sit back and relax as your business grows into an empire of its own.

Ready to dive into the digital world? Get in touch with our digital marketing experts today!

Bessie Simpson
Bessie Simpson
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