YellowTree

Improving Their Stride

Improving Their Stride
E-commerce has been a quickly growing segment for some time now, and then - boom - comes along the COVID-19 pandemic that causes the world to shut down and desperately calls for social distancing. This further accelerated the growth of online shopping globally. Seeing this opportunity, Yellowtree approached Digitorm to assist them in securing their share in the growing pie.

The Challenge

The Challenge
One of the biggest challenges that every e-commerce store faces is establishing trust and credibility with its target audience. Yellowtree was a new entrant into the e-commerce realm and needed a partner to help them launch their online store and boost revenue while securing a loyal customer base.

Our Approach

Look. And Feel. Team Digitorm designed a fully responsive e-commerce platform with the ultimate aim of ensuring a seamless, easy-to-follow shopping experience for customers.

Our Approach
Within a month, we revamped and optimized Yellowtree’s website to make it more appealing and user-friendly. For this purpose, Yellowtree’s entire collection was categorized into browsable collections based on the product type. At the same time, our designers gave a complete makeover to the store’s visual identity, reflecting its core values.

Revenue Generation

Team Digitorm leveraged different SEO tools and techniques to rank Yellowtree for relevant search queries. Besides this, paid ads were run on Facebook and Google to drive more traffic and increase revenue.

Revenue Generation
We also kept driving promotions and growth through email marketing campaigns. This included welcome emails and offers, monthly newsletters, and integrated abandoned cart emails to improve conversion rates. Currently, Digitorm is involved in Yellowtree’s website management, and also provides round-the-clock design and creative support for their social media handles.

The Results

The Results
We partnered with Yellowtree a few weeks after they launched their e-commerce store, and within a month we were able to achieve a sales revenue of $10,000+. Six months down the road, their monthly revenue stands at over $100,000 - despite the challenges brought about by the COVID-19 pandemic. Team Digitorm has helped Yellowtree fulfill 2500+ plus orders to date, 10% of which came from email marketing campaigns. The average order value increased from $78.44 to $188.75 over a period of six months. We also witnessed a steady rise in the return on Facebook and Google Ads spend. The ROAS currently stands at 5.50, and we are focused on increasing it further.