215% Increase in Conversions for A Real Estate Consultant Through Facebook Ads
Project Results
Increase in Conversion Rate
Decrease in Cost per Lead
Project Overview
Our client specializes in coaching individuals on how to acquire investment capital to purchase rental properties, helping them expand their real estate investments effectively.
When the client came to us, they were mainly struggling with:
1. Difficulty Scaling Ads: Their ad account was unstructured and inefficient, making it difficult to scale the account.
2. High Cost per Lead: Each lead costed a steep $230 to acquire, which was not sustainable.
3. Low Lead Volume: Only a few leads were generated, limiting growth opportunities.
4. Poor Lead Quality: The conversion rate was only 7%, indicating that many leads were not adequately qualified.
Our Strategy
Upon the initial ad account audit, we discovered that the ad account had no structure campaigns and no system for testing creatives or audience segments. Moreover, the landing page needed a few fixes for better performance.
To address these issues, we implemented a comprehensive strategy overhaul that included:
1. Restructuring the Ad Account: We organized the campaigns to streamline efforts and enhance targeting.
2. Optimizing the Landing Page: We optimized the landing page to clearly highlight compelling offers and simplify the navigation.
3. Testing Creatives and Audiences: We conducted tests with various ad creatives and targeted different audience segments to find the most effective combinations.
4. Continuous Optimization: We committed to ongoing adjustments based on performance data to ensure sustained improvement.
The Results
Our strategic changes led to substantial improvements.
- The cost per lead decreased from $230 to $70.
- Conversion rate improved from 7% to 22%, reflecting higher-quality leads.
- These enhancements tripled the client’s profits, maximizing their return on investment.
These results highlight our ability to turn insights into actions that significantly boost marketing efficiency and business growth.
Here's what the client had to say about DIGITORM:
"Team Digitorm proved to be a great resource for us. They were able to work with us on Facebook marketing campaigns and delivered the best results possible. They also shared their expert insights on how we can improve our approach, which resulted in us getting more leads for the business."
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